Come Again Now Say That Again Meme
The Harlem Shake is an Internet meme in the course of a video in which a group of people trip the light fantastic to a short excerpt from the vocal "Harlem Milk shake". As a meme, the video was replicated by many people, using the same concept, which led to it becoming viral in early February 2013,[2] with thousands of "Harlem Milk shake" videos being fabricated and uploaded to YouTube every twenty-four hour period at the meridian of its popularity.[3]
Despite its proper noun, the meme does non really involve participants performing the original Harlem Shake trip the light fantastic toe, a street and hip hop trip the light fantastic that originated in 1980s Harlem, New York City; rather, the meme usually features participants performing flailing or convulsive movements.[4] [5] The meme form was established in a video uploaded on Feb 2, 2013, past YouTube personality George Miller on his DizastaMusic channel. The video featured the graphic symbol "Pink Guy" from The Filthy Frank Show entitled "Filthy Compilation #six - Smell My Fingers",[six] [7] [8] which featured a section where several costumed people danced to the song "Harlem Shake" by Baauer.[9] The video opens with the first use of the Harlem Milkshake meme,[3] [half dozen] and started a viral trend of people uploading their own "Harlem Milk shake" videos to YouTube.[x]
Concept [edit]
The videos usually final about 30 seconds and feature an excerpt of the 2012 song "Harlem Shake" by American music producer and DJ Baauer. Baauer's song starts with a 15-2d intro, a bass drop, then 15 seconds with the bass, and a lion roar at the end of the showtime xxx seconds. Usually, a video begins with one person (often helmeted or masked) dancing to the vocal alone for fifteen seconds, surrounded by other people non paying attending or seemingly unaware of the dancing individual. When the bass drops, the video cuts to the entire group dancing for the rest of the video. The dancing style should non exist dislocated with the original Harlem Shake trip the light fantastic.[four] [11] Additionally, in the 2nd half of the video, people oftentimes wear either a minimum of wearing apparel or outlandish outfits or costumes while wielding strange props.[12] [xiii] Typically, but not always, the video will stop by converting to slow motion on the feline growl.
Success [edit]
This success of the videos was in part attributed to the anticipation of the breakout moment and short length, making them very accessible to lookout.[14] The Washington Mail explained the meme's instant virality past referring to the jump cuts, hypnotic beat, quick setups, and half infinitesimal routines.[xv]
The Harlem Milkshake is technically very easy for fans to reproduce, every bit information technology consists of a single locked photographic camera shot and one spring cut. Nonetheless, the simplicity of the concept allows fans considerable scope in creating their own distinctive variant and making their mark, while retaining the basic elements. In its simplest course, it could be fabricated with simply one person;[xvi] a more than sophisticated version might even involve a crowded stadium. Moreover, there is a level playing field for celebrities and fans alike, with no guarantee of success for either grouping. There is a strong vein of humour running through each video that is not dependent on language, further increasing its potential to spread virally.[17] [18] [19] [20]
History [edit]
Cosmos [edit]
The "Harlem Milk shake" was first featured as the opening segment in a video by Japanese comedians George Miller and Sonya Fetina, under the moniker of YouTube user "DizastaMusic".[21] Five teenagers from Australia, using the name TheSunnyCoastSkate, replicated this segment in their own video, which quickly gained popularity.[iii] [8] Every bit more than people replicated the original video and uploaded their own versions to YouTube, Harlem Shake chop-chop became an Net meme.[iii] [22]
Viral spread [edit]
On February x, 2013, the upload charge per unit of Harlem Shake videos reached 4,000 per day, or 1 every 21.six seconds.[23] As of February 11, near 12,000 versions of the popular Internet meme had been uploaded to YouTube, garnering over 44 million unique views. Past Feb xv, nigh xl,000 Harlem Shake spinoff videos had been uploaded, generating over 700 million views.[three] [24]
Harlem Milkshake striking the 1 billion view marking on March 24, 2013, simply 40 days subsequently its start upload, according to Visible Measures. From the day when the first video was uploaded until it striking 1 billion views, the videos were accumulating an average of more than 20 million views a twenty-four hour period. The time it took for Harlem Shake to hit i billion views is half the time "Gangnam Mode" took to hit 1 billion views and almost a sixth of the fourth dimension that it took "Call Me Maybe".[ dubious ] [ description needed ] On April 4, Harlem Milkshake had 1.21 billion views.[25]
Baauer's single reached #1 on the iTunes America chart and #2 on iTunes in the UK and Australia on February 15, 2013.[26]
Its popularity has spread in many countries, including the U.s.a., the UK, Canada, Commonwealth of australia, Germany, Russia, and much of Europe,[9] [27] Mainland china,[28] [29] Republic of india,[30] [31] Latin America,[32] the United Arab Emirates,[33] and Jamaica.[34]
The Guinness Globe Tape for the largest crowd doing the Harlem shake was created in 2013 with a crowd of iii,444 people taking part. Matt and Kim organised the record, it was performed at the Rensselaer Polytechnic Plant's Houston Field House arena in Troy, New York on 11 February 2013.[35]
Legacy [edit]
The unexpected success of Harlem Milk shake acquired Billboard to bring forward its plans, following 2 years of discussions, to incorporate data on YouTube views as one of three metrics used to summate the influential Billboard Hot 100 nautical chart. This marked an important recognition that YouTube now plays a vital role in shaping cultural trends, defining hit songs ahead of radio programmers.[36] [37]
In consequence of this meaning change, Baauer's "Harlem Milk shake" fabricated its debut at No. 1 on the Billboard Hot 100 on February 21, 2013. Without the change the song would only take debuted in the Top 15.[38] [39] In the year-end chart on that aforementioned twelvemonth, "Harlem Shake" became the 4th all-time song of 2013, behind "Radioactive" by Imagine Dragons. This makes information technology the only song to become an internet meme to striking the height ten on the Billboard year-finish chart through the 2010s.
The success of Harlem Shake as well highlights a alter of direction for music rights holders. With the exception of a takedown notice issued when artist Azealia Banks tried to upload her ain version of the track,[40] Baauer and his label, Mad Decent records, instead made use of YouTube'due south Content ID database to assert copyright over the fan-made videos and claim a proportion of advertising revenue in respect of each one.[nine] [40]
The grassroots, lesser-up Harlem Milk shake has been described equally a symbiotic viral meme,[nineteen] where open up civilization and concern coexist.[40] The short length of the video, 31 seconds in most cases, impacts straight on the duration of advertisement that tin can precede it, which in turn limits advertisement revenue.[41] [42] [43]
In addition, the comparatively short life cycle of this kind of video meme ways that by the time a traditional advertising bureau or brand has put together its response to a current trend, it is likely that the tendency will accept long since peaked.[44]
Reception [edit]
Initial response [edit]
Numerous commenters have compared the Harlem Shake to "Gangnam Style".[45] But the business magazine Forbes pointed out that unlike "Gangnam Manner" and other notable hits from 2012, Harlem Shake is more of a meme, since a wide multifariousness of groups and individuals take uploaded variants of the trip the light fantastic.[46]
Martin Talbot, managing director of The Official Charts Visitor in the Britain, described "Harlem Shake" as a "miracle", the first ever "crowd sourced video" to significantly bulldoze sales of a song. Previously, as happened with "Gangnam Manner", there was always an initial video created by an artist which would outset a dance craze that was subsequently adopted past fans.[18]
Harlem'southward reaction [edit]
In that location were reports that Harlem residents were upset because of the dance called "Harlem shake" in the meme videos not existence the real Harlem shake. Many felt that people in the videos were "disrespecting" the real dance and making the whole neighborhood of Harlem "look bad". On the other paw, some Harlem shake dancers expressed the hopes of the Harlem shake dance making a comeback, becoming popular all once again as a result of the sudden exposure information technology got.[47] [48] [49]
Projected lifespan [edit]
The Atlantic magazine declared the "meme murder[ed]" when the mainstream Today television program broadcast their version of the Harlem Shake on February xiii.[13]
The Los Angeles Times cited a number of reasons why it felt the meme was nearing its peak, including what it described as an "improvident" deviation from the meme'due south humble origins, adoption past a very broad demographic including the elderly, choreographed corporate versions by ad agencies and marketing departments, apparent boredom of video participants, and meaning departures from the original formula, such as the employ of multiple photographic camera angles and visual effects.[1]
After numerous companies and startups began uploading their ain Harlem Milkshake videos for what appeared to be promotional purposes, the business magazine Forbes advised them to produce their ain original content instead of variants of the aforementioned video. It stated that there were too many versions already on YouTube, and that such publicity efforts could become "lost amidst all the noise."[46]
Similarly, Ad Age begged advert agencies not to "attempt to surf on the now-crashed viral wave."[50] Advert Age afterwards identified sixty advert agencies exploiting the meme, calling information technology "played-out" after Pepsico released a Harlem Milk shake video featuring dancing soft drinks. Gabrielle Levy of UPI called the Pepsi advertising "a bridge too far," noting that low production values had been "part of the amuse" of the meme. Time asked, "do you really desire to open a can of soda after it's done the Harlem Shake?"[44] [51] [52]
A KQED blog declared on Feb 19 that the phenomenon had "jumped the shark" after heavy exposure in the mass media and a plethora of "forced and forgettable" efforts.[53]
On March 4, YTD YouTube Downloader created a post mortem infographic looking dorsum on the craze. The infographic highlights several shocking data points, such as the fact that the globe spent roughly two,782 years watching Harlem Shake videos in one month.[54]
Notable performances [edit]
Various groups that shot videos of themselves doing the Harlem Shake included the staff of Late Night with Jimmy Fallon,[55] a squadron of the Norwegian Regular army;[56] basketball players from the Dallas Mavericks,[ane] and the Miami Heat[57] [58] whose version was chosen possibly "the all-time ... [o]r at least the most irreverent" by Matt Eppers of USA Today;[59] IMG Academy American football players,[lx] the Nebraska Cornhuskers football[61] team and LSU Tigers football game team,[62] the Canterbury Crusaders[63] and Auckland Dejection rugby wedlock sides,[64] [65] football game clubs from Manchester City,[66] [67] Swansea Metropolis,[68] Fulham,[69] Juventus,[lxx] Crystal Palace,[71] and SC Cambuur,[72] the colleagues of CNN newsanchor Anderson Cooper, the last of whom received a Twitter shout-out from Baauer himself.[xiii] Cooper showed video of his staff performing the trip the light fantastic, while declaring himself "horrified" and "uncomfortable" nearly information technology.[73] Other participants in the craze included the Academy of Georgia swim squad, whose video received at least 38 million views,[74] [26] music producer and international DJ Markus Schulz,[75] "a senior community,"[76] NASCAR drivers Jeff Gordon[77] and Jimmie Johnson,[78] musicians Matt & Kim,[56] musician Azealia Banks,[79] [80] [81] [82] the staff of The Daily Testify,[83] Ryan Seacrest, Stephen Colbert,[xv] [84] [85] Rhett & Link,[86] members of the WWE,[87] EastEnders actors Himesh Patel and Ricky Norwood[88] and Playboy Playmates.[89]
A video titled Harlem Milk shake (Grandma Edition), in which a man and his ii octogenarian grandmothers trip the light fantastic toe, received over a meg views online within three days. It was circulate on the Today show and CNN.[ninety] [91]
On February 20, 2013, the bandage of American reality tv set series Splash including Kareem Abdul-Jabbar, Katherine Webb, Ndamukong Suh and Louie Anderson also uploaded a video of them dancing on the prune.[92] The same day, Australian vocalizer Cody Simpson uploaded a video of his coiffure and him doing the Harlem Milk shake in his tour bus.[93]
On Valentine's Day (February 14), developers at Moovweb released an open source bookmarklet that replicated the Harlem Milk shake online past making the items on whatever spider web folio move.[94] [95] [96] Soon after YouTube made its ain version of the Harlem Shake by making the interface of the folio shake when the user searches for "practice the Harlem Shake".[97] [98]
On February 22 in Tel Aviv, 70,000 people danced during a "pre-Purim street party."[99] [100]
On March 1, 2013, Fox uploaded the "Homer Shake" on YouTube, an blithe video where members of the Simpson family danced to the eponymous song.[101] It was the couch gag for the "Gorgeous Grampa" episode.[ citation needed ]
On March 3, 2013, Sony Pictures Blitheness uploaded "The Cloudy two Shuffle" on YouTube, an animated video where characters from Cloudy with a Hazard of Meatballs 2 danced to the eponymous song.[102]
The March ix, 2013, episode of Saturday Night Alive substituted "con los terroristas" with "tofu burritos" and "do the Harlem shake" with "drink a vegan milkshake." Justin Timberlake appeared every bit his street performer grapheme, dressed as a block of tofu.[103] [104]
On March 18, 2013, the cast of the Armenian TV serial Kargin Series uploaded their Harlem Shake on YouTube.[105]
On March 23, 2013, Nickelodeon did their ain version of the Harlem Milkshake at the Kids' Selection Awards, which was called the Kids' Pick Milk shake.
At the Hong Kong Sevens rugby tournament in March 2013, an entire stand up of spectators took function in a Harlem Shake.[106]
The TV series Supernatural, starring Jared Padalecki and Jensen Ackles, did its ain Harlem Milk shake version. It began with a normal shot of Jensen, dancing randomly, with Jared on his phone behind him, seemingly unaware.[107]
The Harlem Shake was also performed in "Sweet Dreams," the nineteenth episode of the fourth season of the Pull a fast one on Boob tube series Glee. The trip the light fantastic was performed by fictional students at the University of Lima, while Finn (Cory Monteith) monologues nigh life at college. "Harlem Shake" is listed every bit a featured song in the episode, every bit information technology was non covered by the bandage or released on a single or soundtrack album.
Performances with unforeseen consequences [edit]
In Feb 2013, a New York boys' ice hockey team was forced to forfeit a beginning-round playoff game equally a result of a Harlem Shake video uploaded to YouTube. The team's video, shot in a locker room, depicts scantily clad team members, notably, ane player wearing aught but a sock.[108] [109] [110]
Two Israeli soldiers received prison sentences, and i was also relieved of his control, after they posted a video of soldiers performing the Harlem Shake around a cannon, even though they were reported to have notified their commanders of the project, taken care to ensure that no sensitive military machine equipment was shown, and sought approval for the finished video. The video was reported to have received a generally positive reaction from mainstream Israeli media and online.[111] [112]
In Russia, police arrested 5 people after they uploaded a video of themselves doing the Harlem Milkshake on a war memorial, an army tank from World War 2.[113] [114] [115]
A group of upward to 15 miners in Commonwealth of australia were fired for breaching rubber rules after uploading a video where they performed the Harlem Shake cloak-and-dagger.[116] [117]
A Harlem Milkshake video was filmed by a grouping of Colorado College students and team players of the college'south athletic team on a Borderland Airlines flight bound for San Diego from Colorado. The students and team players were flying for a tournament in San Diego. Later on the video was uploaded on February xv, 2013, it gained media attention, causing the U.Due south. Federal Aviation Administration to launch an investigation. Three of the college students, who organized the event, said in an interview that the flight attendants and the purser approved their permission before the performance began, saying it was a great idea and the participating passengers as well establish it fun. The case was finally solved when a spokesperson for the airline said that "all safety measures were strictly enforced and followed and that the seat chugalug sign was turned off during the course of filming".[118] [119]
In a controversial move, a student at St Hilda'south Higher, Oxford in the U.k. lost her temporary job as a function-time library invigilator and pupil organisers were fined after a Harlem Shake video was filmed in the college library.[120] By way of dissimilarity, Professor Roger Ainsworth, Master of St Catherine's College, Oxford, praised his students for their version of the meme, which he described as "the all-time case of the genre, at least in the UK".[121] [122]
A religious education instructor at Caldicot Comprehensive School in the Uk was suspended later on a Harlem Shake video was posted online which allegedly showed him dancing with a lifesize cardboard effigy of Pope Benedict Xvi. According to Monmouthshire council the instructor may have behaved in an "unacceptable fashion".[123] [124] [125]
The Washington Mail service reported that co-ordinate to the National Coalition against Censorship, virtually 100 students across the US accept been suspended for participating in various versions of the Harlem Shake Meme. NCAC Director Joan Bertin referred to the suspensions as "a rather asymmetric response by educators" to what she described equally "teenage hijinks".[126] [127]
As a political statement [edit]
At the end of Feb 2013, hundreds of protesters chanted "Exit! Exit!" as they performed the Harlem Shake exterior the headquarters of Arab republic of egypt'south President Mohamed Morsi. In a split incident, people were filmed doing the Harlem Shake in front of the pyramids. Four pharmaceutical students had been arrested the previous calendar week for breaching decency laws by performing the dance in their underwear.[128] [129]
In Tunisia, subsequently students in a wealthy suburb of Tunis filmed a Harlem Shake video in which they parodied Salafists and Gulf Emirs, the school director was suspended by the Ministry of Education. The resulting backlash saw the Ministry building'southward website hacked past activists, and according to some reports at that place were scuffles between Salafists and students wishing to perform the dance elsewhere in the country.[128] [129] [130] [131]
In the U.s., then-Senate Minority Leader Mitch McConnell's re-election team uploaded their own Harlem Shake video as role of his campaign to win a sixth term in the chamber in the 2022 midterm elections.[132] [133]
In the same country on December 14, 2017, conservative site The Daily Caller uploaded a video titled 'PSA from Chairman of the FCC Ajit Pai' in the wake of the FCC's decision to repeal the internet neutrality policy, which received astringent backlash upon upload.[134] The video features Pai condescendingly interim out diverse things that can still 'be done on the Cyberspace', incorporating the Harlem Milkshake into a segment at the terminate of information technology. However, for the outset time in the history of the usage of the meme, Baauer and somewhen the record label he is signed to, Mad Decent, took legal action confronting Pai for unauthorized employ of his music.[135]
See as well [edit]
- Listing of Internet phenomena
References [edit]
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... attributed to a silly video from a vlogger named "Filthy Frank." Though it was another user named SunnyCoastSkate who then established the form nosotros've become familiar with: the jump cut, the helmet, etc.
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{{cite web}}
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Still worse, brands are getting in on the action with their own videos. Pepsi posted a video to its YouTube page yesterday, featuring a bunch of soda cans doing the moves ...
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Function of the charm of the videos was their very lo-fi style ... So when Pepsi uploaded a video of its various beverages taking the place of the dancers, it was something of a span too far.
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... the Harlem Shake probably reached its elevation final week when it was the subject of stories by mainstream media outlets ... Then it jumped the shark. Anybody has been doing it lately ... and most of their videos accept been forced and forgettable.
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External links [edit]
- The Harlem Shake v1 (TSCS original) – video by The Sunny Coast Skate from February two, 2013, that created the art form of the meme
- Filthy Compilation #six – Odor my Fingers – video past Filthy Frank from Jan 30, 2013, featuring a "Harlem Shake" segment
- Top Harlem Shakes playlist by YouTube Trends
- YouTube does the Harlem Shake
Source: https://en.wikipedia.org/wiki/Harlem_Shake_%28meme%29
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